Hi! I'm Uri
Head of UX/UI design for the Developer Platform at Wix.com. Formerly a frontend developer. I’m passionate about simplifying complexities for both technical and non-technical audiences. Based in New York.
CASE STUDY
I led the UX/UI design of a company-wide, high-priority project that allows users to connect their Wix Editor to a GitHub repository and develop locally using Wix CLI.
CASE STUDY
My reaserch on increasing the number of active code users prompted a redesign of the onboarding experience for Dev Mode through the Wix Editor.
PROCESS
As a UX/UI Lead, I focus on improving product quality to enhance user satisfaction and drive business value. I implemented the 'Quality Program' in our team and later led its adoption across the entire UX guild of 200 UX/UI designers.
SIDE PROJECT
I’m the Chief Editor of the Wix UX publication, a project I established in 2022 to share use cases from Wix UX craft with the community through a collaboration between UX designers and UX writers.
You can find me on
